Affinity Global Real Estate is a dynamic and rapidly expanding land and property development company with a portfolio of high-performing assets and a pipeline of deals based on proven real estate strategies

Our Vision

Affinity is not just our name but an attitude we aspire to. We exist by listening to and collaborating with our stakeholders. We believe in a sustainable lifestyle and business model. Through what we do, we seek to protect, regenerate and enhance our environment. We strive to understand, impact and improve the lives of people where we operate leaving a positive social and environmental legacy for future generations.

Founded in 2012 by Robert Whitton, a proven real-estate business leader, Affinity GRE focuses on regenerative development opportunities which combine risk-managed investor returns with positive social and environmental gains. Affinity GRE’s reach is global, but its approach is decidedly local.

Affinity GRE works closely with local authorities to meet their housing and workplace needs to provide community-focused, mixed-use developments using the latest building technology and materials to minimise environmental impact.

Delivering locally at scale often requires the support of a global network. Affinity has built and maintains a strong presence in the USA, the Middle East and China, providing offshore investors and investment funds with active participation in the UK real estate market.

Affinity GRE is led by an experienced and internationally recognised management team which has advised on, managed and transacted global deals worth over £3.5 billion. Affinity GRE is supported by a team of entrepreneurial, technical and creative executives through its specialist advisory subsidiary, Affinity Global Advisers Ltd, which provides full-service development and project management.


Further Information

For further information, see more here about the Affinity Group, where we invest and the services we offer.

Please contact us and one of our team will call you back.


Strategic Partners


ICG-Longbow is an active lender across all real estate in the U.K. with over £3.3bn in assets under management. ICG has €27.4bn of assets under management globally (as at 31 December, 2017); are listed on the London Stock Exchange (ticker symbol: ICP), and regulated in the UK by the Financial Conduct Authority (FCA).

The company specialises in UK real estate debt, predominantly comprising of loans secured by first ranking fixed charges against Commercial Property investments.


GreenOak is a partner-owned, real estate investment management and advisory firm, founded in 2010. They operate a highly focused, global investment platform, pursuing independent, discrete strategies in the United States, Europe and Asia. Their primary focus is on making disciplined investments in markets where their deeply entrenched teams have 25 years of experience and using in-house asset management expertise to create value for our clients.

GreenOak currently has approximately $6.8 billion of assets under management globally.

Seeking new opportunities

We are always keen to hear about new off market opportunities that would be suitable for acquisition and redevelopment. We are currently seeking residential led schemes in London and the South East and will purchase subject to planning or unconditionally. If you are aware of any sites that we may be interested in please contact us.

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